Smart Content & Smart SEO: Mastering Audiences & Architecture by @seotulsa

In today’s contextual algorithmic world, building a website that reflects SEO best practices while delivering results begins with creating the right architecture and building content that is smart and easily discoverable by your audiences. What Is Smart Content? Simply put, smart content is: Discoverable (easily found). Optimized (from point of creation). Profitable (measurable). Easily displayed […]

How to Make Information Architecture & SEO Work Together by @MrDannyGoodwin

ADVERTISEMENT Information architecture (IA) and search engine optimization (SEO) share many of the same goals. One of those shared goals is findability. Can people find the content they’re looking for, whether they’re outside your website or already using it? Here’s what happens to your SEO efforts when your IA sucks, some common SEO IA mistakes, […]