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Why Your Approach to A/B Testing Is Costing You Sales

If you’re not combining your tests with personalization efforts, you’re doing it wrong. September 15, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Successful startups today try new things quickly. Founders don’t spend years investing time and money to build a business only to find the market doesn’t want the product […]

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Searcher Task Accomplishment: How to Take a ‘Goal-First’ Approach by @impressiontalk

Searcher task accomplishment (STA) is the next big thing in search marketing. Or is it? Yes, it’s a new phrase. But it’s not a new concept. In fact, it’s been around for years. Essentially, STA is another way of saying ‘user experience architecture’, or UX. It’s about understanding what your user is trying to achieve […]

Stop Struggling with Content Marketing: A 360 Degree Approach by @dantosz

This webinar was sponsored by Adlift, an award winning digital marketing agency provides clients with individualized, expert SEO solutions that drive ROI.  Content marketing is once of the most effective marketing strategies – but only if you do it well. On Wednesday, November 9th, Arron Goodin of Adlift joined the SEJ Thinktank for a 45-minute long […]

A 360 Degree Approach to Content Marketing [WEBINAR] by @dantosz

Our 2016 annual State of the Digital Marketing study found that 66% of digital marketers believe content marketing is the most effective aspect of digital marketing. However, it is an area that many brands and marketers struggle to implement and track successfully. From developing share-worthy content to tracking the results, content marketing as a practice is ripe […]