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Google Analytics Introduces Cross Device Capabilities With ‘Google Signals’ by @MattGSouthern

Google Analytics has started beta testing a new feature called Google Signals, which offers cross-device reporting and remarketing capabilities. Users who choose to activate Google Signals can take advantage of new advertising features that are being enhanced to better understand customers across devices. Google Signals upgrades existing advertising features to enable the following: Remarketing with […]

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4 Ways to Use Google Analytics to Find Content Ideas by @bsmarketer

Data is pivotal in all marketing campaigns. Companies that leverage data are able to better understand their customers. Data-driven marketing results in greater customer loyalty, customer engagement, and increases in the number of customers. However, we mostly use data to inform SEO, PPC, or social campaigns. These areas of marketing are clearly data-driven. But, there’s […]

How to Set up Google Analytics Goals & 7 Tips to Get Ahead by @joshuacmccoy

Determining objectives for a website is essential in justifying the need for a website in the first place. Creating goals for these objectives in your analytics platform are likewise important for understanding the success of your marketing and advertising efforts toward meeting the overall site objectives. Goal Determination Setting up goals in your analytics platform […]

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YouTube Analytics Demographics Report to Contain Less Data by @MattGSouthern

YouTube content creators will soon notice that their YouTube Analytics demographics report contains less data. Changes are being made, the company says, to further protect the privacy of viewers. However, not all demographics data is being removed. Here is a summary of the upcoming changes: Creators can no longer filter demographics data by YouTube product. […]