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How to Use Amazon Hidden Keywords to Boost Discoverability by @ebkendo

Amazon calls them “hidden keywords” in their documentation, but I’ve heard them called many things, including search terms, Amazon keywords, product keywords, and backend keywords. I’ve also heard varying methods for determining what those words should be, what they shouldn’t be, and how to generate them for use. But one thing that I’ve consistently heard […]

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Organic Search Market Share in Retail Dominated by Macy’s, Not Amazon, in Q3 2017 by @MattGSouthern

Heading into the 2017 holiday season it may be surprising to learn it’s not Amazon leading in organic search market share in the retail sector. Amazon didn’t even come in second place– it came in third according to a recent report from Conductor. Macy’s came in first place, followed by Nordstrom, followed by Amazon. That […]

Protecting Your Intellectual Property on Amazon: Brand Registry 2.0 by @bestfromthenest

Few e-commerce platforms present more opportunity and potential for brands looking to gain visibility and sell their products online than Amazon. In fact, 53 cents of every dollar spent online is spent on Amazon. However, the powerful e-commerce platform can also be a nightmare for companies looking to manage their online presence and control how […]

Protecting Your Intellectual Property on Amazon: Brand Registry 2.0 by @bestfromthenest

Few e-commerce platforms present more opportunity and potential for brands looking to gain visibility and sell their products online than Amazon. In fact, 53 cents of every dollar spent online is spent on Amazon. However, the powerful e-commerce platform can also be a nightmare for companies looking to manage their online presence and control how […]

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4 Ways to Sell (a Lot) More on Amazon

Amazon is a truly gargantuan marketplace with millions of products and hundreds of thousands of sellers all competing to make sales and capture market share. According to the Seattle Times there are more than 2 million sellers registered on Amazon’s marketplace. It’s a vibrant, living ecommerce ecosystem that is full of opportunity. Being one of […]

There's No Doubt That Amazon Alexa Is the Next Big Thing

Want to ask a question and get a fast answer? There’s a skill for that. In this case, skill is the term for “app” in Amazon Alexa’s voice ecosystem.  In case you missed the news, Alexa is Amazon’s digital assistant. It’s capable of voice interaction, offering reminders, playing music, streaming podcasts, playing audiobooks and providing up-to-the-minute news. Alexa is also […]

The Complete Guide to Amazon Alexa SEO by @bestfromthenest

Amazon’s Alexa, a voice-powered digital personal assistant, is the latest in a long series of innovative services from the Seattle-based company. Amazon has already used the Amazon Prime program, which offers free shipping and other perks, to build a massive, fiercely loyal following for the brand. Alexa presents a new opportunity for consumers and third-party merchants […]

How to Kick Ass at Amazon SEO With Robyn Johnson [PODCAST]

Podcast: Download Subscribe: iTunes | Android | Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! How can you kick ass at Amazon SEO? In this episode of Marketing Nerds, Amazon and e-commerce expert Robyn Johnson joins SEJ Executive Editor Kelsey Jones to share the latest insights and best practices for Amazon SEO. […]

#Pubcon Day 3: Women in Digital, Amazon, Analytics by @annaleacrowe

Thinking about finally putting the kibosh on going mobile. Spending your PPC budget on another channel. Ignoring cross-domain tracking in Google Analytics. I like to consider myself a dreamer, but when it comes to increasing search traffic into conversions, I tend to ignore the statements above. This is especially true to Pubcon speakers like Gary Illyes, […]