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Facebook No Longer Allows Ad Targeting With Third-Party Data by @MattGSouthern

Facebook is shutting down Partner Categories, which was a product that allowed third-party data providers to offer their targeting capabilities to Facebook advertisers. This includes data aggregators like Experian and Acxiom that are able to provide clients with offline data to improve ad targeting, such as purchasing activity outside of Facebook. This is a common […]

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Google Allows Musicians to Post Directly to Search Results by @MattGSouthern

An update to Google’s search results allows musicians to instantly publish short updates to the front page of search results. This will be facilitated through Google Posts, which also allows small businesses to publish to search results. Google is initially rolling this feature out to select musicians in the pop and electronic dance music genres. […]

Bing Ads Now Allows Advertisers to Import Call Conversions by @MattGSouthern

Bing Ads is now letting advertisers import call conversion data, which can help connect phone sales back to the ad campaign that prompted the call. Call conversion imports are facilitated through Bing Ads’ Offline Conversion Import tool, which was released this past September. Any call-tracking system can integrate with Bing Ads, and import call conversion […]

Google AdWords Now Allows Advertisers to Apply Audience Lists at Campaign Level by @MattGSouthern

Google announced this week that it is now allowing advertisers to apply audience lists at a campaign level. Previously, applying audience lists such as those generated through remarketing lists for search ads (RLSA) and Customer Match had to be done for every single ad group. The ability to easily apply audience lists across an entire […]