Google AdSense Earnings Fluctuations Not Related to Algorithm Update by @MattGSouthern

Google has confirmed that any fluctuations in AdSense earnings over the past several days is not related to the recent search algorithm update. This information was provided by Google’s Danny Sullivan in response to a site owner asking if the algorithm update also affects AdSense. The site owner was concerned about fluctuations in AdSense revenue […]

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4 New Insights Into Google’s Algorithm by @martinibuster

In testimony to the United States House Judiciary Committee, Google’s representative revealed four facts about how Google’s algorithm worked. She discussed topics ranging from one related to RankBrain to how often Google tests its algorithms. 1. Insight into the 15% RankBrain Queries RankBrain was originally created to understand the 15% of the queries that Google […]

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Google’s Hilltop Algorithm – A Foundation for Modern SEO by @martinibuster

The Hilltop Algorithm is an important search engine algorithm that was adopted by Google in 2003. The Hilltop Algorithm influenced how SEO was practiced in 2004 and the influence continues today. As a web professional, it’s important to understand how the Hilltop Algorithm influenced SEO in order to build a strong foundation for understanding SEO […]

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Google Confirms Algorithm Update Released on April 16th by @MattGSouthern

Google rolled out another broad core algorithm update this week. It was confirmed on Twitter that this algorithm update was released on Monday, April 16th. On Monday, we released a broad core algorithm update, as we routinely do throughout the year. For background and advice about these, see our tweet from last month: https://t.co/uPlEdSu6xp — […]

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Maccabees Update: Google Confirms New Core Algorithm Change by @martinibuster

Today we received confirmation from a Google spokesperson that a core algorithm update is currently underway: “We released several minor improvements during this timeframe, part of our regular and routine efforts to improve relevancy.” What is Update Maccabees (formerly known as Fred)? Updates to the core algorithm do not receive a formal name. So they are […]