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4 New Insights Into Google’s Algorithm by @martinibuster

In testimony to the United States House Judiciary Committee, Google’s representative revealed four facts about how Google’s algorithm worked. She discussed topics ranging from one related to RankBrain to how often Google tests its algorithms. 1. Insight into the 15% RankBrain Queries RankBrain was originally created to understand the 15% of the queries that Google […]

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Google’s Hilltop Algorithm – A Foundation for Modern SEO by @martinibuster

The Hilltop Algorithm is an important search engine algorithm that was adopted by Google in 2003. The Hilltop Algorithm influenced how SEO was practiced in 2004 and the influence continues today. As a web professional, it’s important to understand how the Hilltop Algorithm influenced SEO in order to build a strong foundation for understanding SEO […]

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Google Confirms Algorithm Update Released on April 16th by @MattGSouthern

Google rolled out another broad core algorithm update this week. It was confirmed on Twitter that this algorithm update was released on Monday, April 16th. On Monday, we released a broad core algorithm update, as we routinely do throughout the year. For background and advice about these, see our tweet from last month: https://t.co/uPlEdSu6xp — […]

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Maccabees Update: Google Confirms New Core Algorithm Change by @martinibuster

Today we received confirmation from a Google spokesperson that a core algorithm update is currently underway: “We released several minor improvements during this timeframe, part of our regular and routine efforts to improve relevancy.” What is Update Maccabees (formerly known as Fred)? Updates to the core algorithm do not receive a formal name. So they are […]

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A Complete Guide to the Google Penguin Algorithm Update by @TaylorDanRW

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! In 2012, Google officially launched the “webspam algorithm update,” an algorithm specifically targeting link spam and manipulative link building practices. The webspam algorithm later became known (officially) as the Penguin algorithm update via a tweet […]

Remembering Google Florida: The First Major Algorithm Update by @jennyhalasz

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! On November 16, 2003, a catastrophic Category 5 “hurricane” rocked the world of SEO. Google’s Florida update hit with a vengeance, in the middle of the holiday shopping season. Like the hurricanes common to the […]