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Maccabees Update: Google Confirms New Core Algorithm Change by @martinibuster

Today we received confirmation from a Google spokesperson that a core algorithm update is currently underway: “We released several minor improvements during this timeframe, part of our regular and routine efforts to improve relevancy.” What is Update Maccabees (formerly known as Fred)? Updates to the core algorithm do not receive a formal name. So they are […]

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A Complete Guide to the Google Penguin Algorithm Update by @TaylorDanRW

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! In 2012, Google officially launched the “webspam algorithm update,” an algorithm specifically targeting link spam and manipulative link building practices. The webspam algorithm later became known (officially) as the Penguin algorithm update via a tweet […]

Remembering Google Florida: The First Major Algorithm Update by @jennyhalasz

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! On November 16, 2003, a catastrophic Category 5 “hurricane” rocked the world of SEO. Google’s Florida update hit with a vengeance, in the middle of the holiday shopping season. Like the hurricanes common to the […]

7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers by @JoeLazauskas

The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. In a blog post this morning, the social giant announced it would increasingly prioritize posts shared by friends and family over those from publishers, brands, and other pages. “The growth and competition in […]