Google Mobile Speed Scorecard: Compare Your Speed Against Other Sites by @MattGSouthern

Google has introduced two new tools aimed at helping webmasters make their sites faster— the Speed Scorecard and Impact Calculator. Speed Scorecard Compare your mobile page speed against other companies with Google’s Speed Scorecard tool. It’s capable of analyzing the speed of thousands of sites from 12 different countries. Using the Speed Scorecard is as […]


Negative Google Reviews from Former Employees Are Now Against Guidelines by @MattGSouthern

Google has updated its Google My Business review guidelines with more specific information about conflicts of interest. According to Google’s new review guidelines, posting negative reviews about a current or former employer is considered a conflict of interest. Moreover, since these types of reviews are now against Google’s guidelines, businesses can request to have them […]

Google Warns Against Automated Queries, What Does This Mean for Third-Party Tools? by @MattGSouthern

Google’s Gary Illyes issued a reminder this week that sending automated searches to Google is against the Terms of Service. This is not a new rule, but it appears that the issue has been on the minds of Google’s Webmaster Trends Analysts as of late. Friendly reminder that sending automated queries to search engines are […]

New Google My Business Insights: Compare Photo Views Against Competitors by @MattGSouthern

As of December 15, insights are now available for photos in Google My Business. Insights are not only available for photos in your own business listing, you can compare the performance of your photos against those of similar businesses. This change was documented in the Google My Business changelog, and there’s also a new section […]