Do your products sell themselves? Having a great product is essential, but that alone isn’t enough to make your startup successful. Aside from your fantastic product, you’ll also need a stellar marketing strategy to grow your startup. But for many entrepreneurs, it’s simply not realistic to spend a lot of money to acquire new business. […]
Over 2.6 billion people currently use at least one social media platform. By 2021, that number is expected to increase 15 percent to over 3 billion people. Social media marketing is a powerful tool for marketers to connect their online audience. Given the rich data businesses have access to thanks to social media networks, targeting ideal […]
Fortunately, nowadays it’s rare that you have to explain to a business owner why they should care about online reviews. Most businesses “get it.” However, with everything else they have going on, it’s not uncommon for a business owner to get short-sighted and think that as long as they’ve got Yelp or Google covered, they’re […]
Small-to-medium sized businesses (SMBs) often find themselves in an eternal pursuit to compete with bigger names that have bigger budgets, more employees and larger physical presences. However, technology continues to level the playing field. SMBs have learned that establishing a digital presence is one of the most efficient ways to compete for customers. This no longer […]
Reader Resource Free Webinar: Join us for a live webinar presenting simple hacks to increase your website sales. Tune in 10/13 at 12 p.m. ET. Register now » Social media marketing is something you need to be doing. It’s too effective when it comes to growing your business to ignore it. As more businesses make it […]
The app world’s secrets are known by relatively few. Most people think success is due entirely to how “viral” your app becomes, as if it’s some external factor beyond your control. As it turns out, you can control it. And I’m living proof it’s possible. Since the app store’s inception, I’ve been working with mobile apps […]