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Google to Deactivate Non-Spending AdWords Accounts This Month by @MattGSouthern

Google will be deactivating AdWords accounts with no recent ad spend starting in mid-May. Previously, the company stated it would begin deactivating accounts back in March. Update: Accounts will now be deactivated starting mid-May. — Google AdWords (@adwords) May 8, 2018 Without revealing why, it’s clear that Google had a change of heart at some […]

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Google AdWords Editor Version 12.3 Now Available: Here’s What’s New by @MattGSouthern

Google’s latest version of AdWords Editor, version 12.3, is now available. Here is an overview of the new features that have been added. Search terms report: View and download reports about search terms. Add keywords and negative keywords from the search terms report. Filter functions: Use queries that combine filters in new ways to find […]

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Google AdWords Introduces New Video Format to Reach More People by @MattGSouthern

Google AdWords has introduced a new video format which is said to extend the reach of video campaigns beyond YouTube. The new format, called outstream video ads, is built exclusively for mobile and will be displayed in mobile browsers and apps. ”Outstream ads drive incremental, cost-efficient and viewable reach beyond YouTube. Ads show on Google […]

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Google AdWords Has New Performance Insights for Click-to-Message Ads by @MattGSouthern

Google AdWords is introducing a new set of performance insights specifically for click-to-message ads. Click-to-message ads were introduced in 2016 as the text message version of Google’s click-to-call ads. As the name suggests, they allow searches to message back and forth with a business. Unlike automated chat bots, click-to-message ads put users in touch with […]

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Automate the Grunt Work with a Google AdWords Script

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound One of the first giant leaps you’ll ever take in your business comes when you delegate or even outsource the low-dollar repetitive stuff you’ve […]

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Google AdWords Express Now Has Push Notifications for Missed Calls by @MattGSouthern

An update to Google AdWords Express will help ensure advertisers never miss another customer call thanks to push notifications. According to Google, one in every five phone calls received from an AdWords Express ad goes unanswered. Now, if a call is missed, the AdWords Express app will send a notification inviting the advertiser to call […]

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Google AdWords Has Stricter Rules for Ticket Resellers by @MattGSouthern

Effective immediately, Google AdWords is implementing stricter rules for advertisers that resell event tickets. New rules are being put in place because ticket resellers can be less than forthright when it comes to costs and fees. Resellers may also blur the lines to the point that it becomes unclear whether they’re officially associated with an […]

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4 Advanced AdWords Audience Targeting Tactics by @iambenwood

The audience targeting options available to PPC advertisers across both search and social are constantly evolving. In the past few years, advertisers have begun to be able to target custom audiences through search network campaigns, create similar audiences to mimic users who have completed a desired action on their website and target users via mailing list upload features […]