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Google AdWords Universal App Campaigns to Replace App Install Campaigns by @MattGSouthern

Google has notified AdWords customers that all app install campaigns will be migrated to Universal App Campaigns (UAC) later this year. As of October 16th, all newly created app install campaigns will run on UAC. Search, Display, and YouTube app promo campaigns currently in place will stop running altogether on November 15th. “It’s important to […]

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Google AdWords Ads to Undergo Significant Makeover This Month by @MattGSouthern

Google has announced its AdWords ads will undergo one of the most significant makeovers in recent memory later this month. The forthcoming updates will apply to mobile ads only, and will change how sitelinks, callouts, and structured snippets are displayed. Sitelinks Carousel Google will be introducing a sitelinks carousel to AdWords ads, which resembles the […]

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Google AdWords Now Supports Remarketing to YouTube Viewers by @MattGSouthern

Google AdWords has rolled out the ability to remarket search ads to those who have watched a business’s YouTube videos. YouTube already allows advertisers to remarket YouTube ads to people who have previously interacted with their channel. Now, that same list of people can be used with remarketing lists for search ads. This can be […]

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How to Perform an AdWords Audit by @coreydmorris

Is your AdWords account as effective as it could be? Unless you’ve audited your AdWords account, you can’t know for sure. What is an AdWords Account Audit? Simply, an AdWords account audit is the process of evaluating the effectiveness of your AdWords accounts. An audit can reveal painful hidden issues that need to be addressed. […]

Google AdWords Begins Using Machine Learning to Understand Purchase Intent by @MattGSouthern

Google AdWords announced a number of machine learning innovations it will be rolling out, one of the most notable of which is in-market audiences for search ads. In-market audiences will allow businesses to expand their reach amongst those who have already searched within their category of products and services. Google explains how in-market audiences uses […]

Google AdWords Introduces Remarketing Lists for Search Ads by @MattGSouthern

Google has announced Similar Audiences are rolling out for Search and Shopping campaigns in AdWords. Similar audiences gives advertisers the ability to target customers based on whether or not they’ve searched for the same things as previous site visitors. ”Imagine you’re marketing a hotel in Hawaii using RLSA, and you want to connect with summer […]