20171114184426-GettyImages-529793793-1

The Perfect Settings for a Google AdWords Campaign

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound When it’s time to choose the best settings for a Google AdWords campaign, go to the “Campaigns” tab in your AdWords Account and click […]

The Perfect Settings for a Google AdWords Campaign

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound When it’s time to choose the best settings for a Google AdWords campaign, go to the “Campaigns” tab in your AdWords Account and click […]

loader-9

Google AdWords Lets Users Easily Control Data Sets in Data Studio Reports by @MattGSouthern

In an effort to help marketers integrate the data they need where they need it, Google AdWords is making an important update to Data Studio reports. With the help of a new feature called AdWords Data Control, users can now choose the source accounts for data they want to see in any Data Studio report. […]

loader-95

Google AdWords Introduces Ad Unit for In-Store Products by @MattGSouthern

Google has announced plans to introduce local display ads for highlighting in-store products and sales. Unlike other Google ads, which typically spotlight products and services that can be ordered online, local display ads promote goods that can be acquired at brick and mortar locations. Rather than driving online traffic, the goal of local display ads […]

Google’s New AdWords Experience is Now Available to All Advertisers by @MattGSouthern

Google is officially rolling out its new AdWords experience to everyone. The company promised it would be available to everyone by the end of the year, and now it’s here. The new AdWords experience promises to be faster, more intuitive, with a renewed focus on achieving business goals. Here are some of the benefits you […]

loader-71

Google AdWords Highlights Popular Search Terms Used to Find Your Website by @MattGSouthern

Google AdWords has introduced a new ‘Searches’ card which highlights popular words and phrases that are used to find your business. As the announcement states, keeping your finger on the pulse of the Searches card can help you refine your keywords for better performance. Knowing which keywords a majority of searchers are using to find […]