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Bing Ads to Allow Advertisers to Target LinkedIn Audiences by @MattGSouthern

Bing Ads plans to roll out new functionality which will allow advertisers to target ads to LinkedIn audiences. This was quietly announced by an administrator on the Bing Ads feature suggestion forum, who responded to post from December 2016 where a user suggested this idea: “Now that Microsoft owns LinkedIn, I (and my B2B clients) […]

Bing Ads Now Allows Advertisers to Import Call Conversions by @MattGSouthern

Bing Ads is now letting advertisers import call conversion data, which can help connect phone sales back to the ad campaign that prompted the call. Call conversion imports are facilitated through Bing Ads’ Offline Conversion Import tool, which was released this past September. Any call-tracking system can integrate with Bing Ads, and import call conversion […]

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What Can Modern Marketers Learn From Advertisers of the Past?

Well, hold on to your fedoras Mad Men</i> fans, because that type of branding still works. &quot;Aspirational advertising&quot; is today&#39;s modern version of that in-your-face, one-way conversational advertising. Yes, it may be more subtle, but it still works by gently coaxing you to improve your class by purchasing &quot;better&quot; brands.</p> The changes, of course, extend […]

Google’s New AdWords Experience is Now Available to All Advertisers by @MattGSouthern

Google is officially rolling out its new AdWords experience to everyone. The company promised it would be available to everyone by the end of the year, and now it’s here. The new AdWords experience promises to be faster, more intuitive, with a renewed focus on achieving business goals. Here are some of the benefits you […]

Google AdWords Now Allows Advertisers to Apply Audience Lists at Campaign Level by @MattGSouthern

Google announced this week that it is now allowing advertisers to apply audience lists at a campaign level. Previously, applying audience lists such as those generated through remarketing lists for search ads (RLSA) and Customer Match had to be done for every single ad group. The ability to easily apply audience lists across an entire […]