searcher-task-accomplishment

Searcher Task Accomplishment: How to Take a ‘Goal-First’ Approach by @impressiontalk

Searcher task accomplishment (STA) is the next big thing in search marketing. Or is it? Yes, it’s a new phrase. But it’s not a new concept. In fact, it’s been around for years. Essentially, STA is another way of saying ‘user experience architecture’, or UX. It’s about understanding what your user is trying to achieve […]