Chapter-5

60+ Mind-Blowing Stats About Search Engine Optimization by @MrDannyGoodwin

Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! Search engine optimization (SEO) is essential because organic search is arguably the most valuable marketing channel there is. Every company that operates online needs […]

Everything You Need to Know About Twitter Advanced Search by @jonleeclark

Although the reports of Twitter’s death have been greatly exaggerated, the social media platform has dipped in popularity, as shiny new toys like Instagram and Snapchat have captured the imagination of the public, especially Millennials. But Twitter still has 328 million monthly active users, 100 million daily active users, and 500 million tweets are sent […]

2 Secrets About Online Media Presentations

Free Webinar | August 16th Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Register Now » The following excerpt is from Dan S. Kennedy and Dustin Mathews’ book No BS Guide to Powerful Presentations. Buy it now from Amazon | Barnes & Noble | iTunes When you […]

Everything You Need to Know About Facebook Ad Relevance Score by @@SusanEDub

Terms like “Relevance Score” and “Quality Score” can seem vague and mysterious to people who just want to put some money in the PPC slot machine and have sales come out. Facebook introduced its Ad Relevance Score in 2015, but many advertisers still struggle to understand it, or how to fix it if it’s struggling. If you’re […]

What Working at a Social Media Company Taught Me about ROI

For the past four years, myself and three other marketers have met frequently to talk shop. We’ve celebrated a variety of milestones together — promotions, an engagement, our children’s birthdays. What had originally begun as an opportunity to learn from other professionals, has grown into a valuable friendship. While we’re all marketers, we each come […]