A Year of Content Marketing in Review: The 15 Top-Shared Posts of 2016 by @JuliaEMcCoy

More businesses than not know and use content marketing today, as a holistic whole. This year, as CMI’s recent B2B report for the year showed, content marketing was heavily on the uptrend. The problem in content marketing? It remains: documenting and strategizing. This isn’t growing as much both in popularity and knowledge as online content itself is. […]

This Month in Social Media: Updates from November 2016 by @thebigdebowski

November was a busy month in the social media world. There were updates, enhancements, and announcements across various social networks. Here is a roundup of the latest news in social media: Facebook The latest interface for the tech world, chatbots, arrived on Facebook Messenger this year. But Facebook is not alone in the chatbot game. […]

The Latest Social Media News from October 2016 by @thebigdebowski

October was a relatively mellow month in terms of social media updates, but that doesn’t mean there weren’t any noteworthy announcements. Vine’s demise was probably the most significant, along with news and a few changes from Facebook, Pinterest, reddit, and YouTube. Here are the latest social media updates from October: Facebook Some big changes are […]

Google & Bing Reveal the Hottest Halloween Costumes of 2016 by @DannyNMIGoodwin

Halloween is almost here, and superheroes will once again play a starring role at Halloween parties this weekend and for trick-or-treating Monday night. Spending on Halloween costumes is forecast to reach $ 3.1 billion this year, according to the NRF. Adult costumes will account for $ 1.54 billion in sales and children’s costumes will account for […]

Weekly Wrap-Up: October 21st, 2016 by @megcabrera

This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. Google is Splitting its Search Index, Prioritizing Mobile Over Desktop Google is splitting its index of search results into separate versions for mobile and desktop, a change which […]

Google Releases Valuable Consumer Data Ahead of 2016 Holiday Shopping Season by @MattGSouthern

Google declares 2016 to be the year of the “supershopper”, while releasing valuable data on how to win over the new informed generation of shoppers this holiday season. Brand Loyalty Becoming a Thing of the Past Customers are more open to changing their minds about where to shop, which is especially true for those shopping […]

Weekly Wrap-Up: October 14th, 2016 by @megcabrera

This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. How to Find Anyone’s Email Address in 60 Seconds or Less If you’re a specialist in SEO or link acquisition, then you’ll know that you’ll never get anywhere […]

SEJ at Pubcon Las Vegas 2016 by @dantosz

Next week, about half of the SEJ team is heading to Las Vegas for Pubcon 2016. This four-day event is a digital marketing staple for networking and learning. This is the fourth year in a row most of the SEJ team has met up in Vegas, and we couldn’t be more excited. Here is the low […]