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How People Search: Classifying & Understanding User Intent by @TaylorDanRW

Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! In Google’s earlier days, the search engine relied heavily on text data and backlinks in order to establish rankings through periodic refreshes (known as […]

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Google Offers Image Search Indexing Tips by @martinibuster

Google’s John Mueller recently offered a fascinating insight into the kinds of images that are and are’t properly indexed by Google Image search. Getting indexed by Google search can be important for publishers because of the traffic. Others feel that ranking high in Google search doesn’t add value. Mueller’s advice offers something for publishers of […]

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11 Supernatural Ways 'Stranger Things' Has Turned Marketing Upside Down

As a kid who grew up in the ’80s — sporting my Jams and Swatch watch as I navigated the neighborhood on my BMX Mongoose — I fell for Stranger Things</i>&nbsp;within the first few minutes of episode one. The phenomenon that is now Stranger Things</i>&nbsp;couldn&#39;t be better timed for us marketers. With season two now watched by […]

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7 Dreadful Marketing Mistakes to Avoid in 2018

The marketing landscape is more diverse than ever before, with marketing strategies spanning multiple channels. To stay relevant, you must conduct marketing audits from time to time. With so many tasks to execute, you might be walking a fine line and making a few (or several) blunders. At Betaout, we’ve learned that these mistakes can cost you […]

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New Google Search Console Reports Have More Filtering Options by @MattGSouthern

Google’s new Search Console experience has some advanced filtering options that weren’t previously available when the public beta launched earlier this week. One of the most notable changes to the new Search Console is that reports now contain 16 months of data. Along with access to all this new data there are now new ways […]