New Google AdWords Extensions Help Manufacturers Drive In-Store Sales by @MattGSouthern

Google AdWords now has a location extension designed to help manufacturers drive more in-store sales, the company announced Thursday.

Google’s new “affiliate location extensions” are similar to existing location extensions, which are designed for businesses to attract in-store visitors with search ads. This new type of location extension is designed for manufacturers of products to send in-store traffic to third-party retailers.

”For example, if you’re an electronics manufacturer, you can use affiliate location extensions to help someone searching for a new TV find the nearest retail chains where they can buy your product.”

Affiliate location extensions can be set up simply by choosing the new “Affiliate location extensions” option in the Ad extensions tab. The only other information you’ll need to provide are the retail chains where your products are sold, and Google says it will take care of setting up the rest. These extensions can be set up with or without a Google My Business account.

Rolling out over the next few weeks, this new type of location extension comes at a time when manufacturers can drive more retail sales this holiday season. The latest 2016 consumer data shows those who conduct a local search on their phones visit the physical store within a day.

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