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Google My Business Adds “Good for Watching Sports” Attribute by @MattGSouthern

Google My Business has introduced a new attribute that establishments can add to listings, allowing them to indicate whether they’re “good for watching sports.” Are you a business that’s a great place to watch sporting events at? If yes, now you can let your customers know by adding the ‘Good for watching sports’ attribute directly […]

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Bing Ads Integrates With LiveRamp to Improve Custom Audiences Targeting by @MattGSouthern

Bing Ads has integrated with LiveRamp, a provider of identity resolution services, to deliver “people-based search capabilities” in Bing Ads Custom Audiences. This integration will allow Bing Ads Custom Audiences to target or retarget search ads at the individual level. In plain English, what this means for search marketers is that they can distribute the […]

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Google Search Console Now Shows Data About Web Light Search Results by @MattGSouthern

Google Search Console has begun showing site owners how often Web Light search results are served to users. This data can be found in the “search appearance” report in Google Search Console, where users will now see a filter for Web Light results. We just updated Search Console’s new Performance report to include filters for […]

Optimizing Your Content for Search: Don’t Forget These 6 Things by @lboyajian

Like many companies, you’re likely investing in content marketing. After all, 87 percent of B2B and 86 percent of B2C companies market with content. However, what good is all that content if no one finds it? Organic search presents an opportunity to consistently get your content in front of the right audience at the right time […]

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Facebook Will Ban Businesses From Running Ads if They Get Poor Customer Feedback by @MattGSouthern

Facebook has implemented a new feedback system which may result in businesses being banned from advertising if they cannot maintain an acceptable level of customer satisfaction. Customers can now send feedback directly to Facebook about their experiences with businesses. A short one-tap survey will be available after a user completes a purchase that was initiated […]