Google AdWords Has New Performance Insights for Click-to-Message Ads by @MattGSouthern

Google AdWords is introducing a new set of performance insights specifically for click-to-message ads. Click-to-message ads were introduced in 2016 as the text message version of Google’s click-to-call ads. As the name suggests, they allow searches to message back and forth with a business. Unlike automated chat bots, click-to-message ads put users in touch with […]


Google Starts Highlighting Women-led Businesses in Search Results by @MattGSouthern

As the world celebrated International Women’s Day this week, Google introduced a way to recognize female leaders more than just one day out of the year. Businesses can now add an attribute to their Google My Business listing which will indicate the establishment is women-led. This attribute will be displayed whenever the Google My Businesses […]


Google Allows Musicians to Post Directly to Search Results by @MattGSouthern

An update to Google’s search results allows musicians to instantly publish short updates to the front page of search results. This will be facilitated through Google Posts, which also allows small businesses to publish to search results. Google is initially rolling this feature out to select musicians in the pop and electronic dance music genres. […]


Google is Developing Web Standards for Instant Loading Non-AMP Content by @MattGSouthern

Google is taking what it learned from AMP and developing web standards that will allow non-AMP content to load instantly. In an announcement from Google’s Accelerated Mobile Pages Project, the team revealed its plans for the future rollout of these web standards. Content developed using this new set of web standards will appear in certain […]


Searcher Task Accomplishment: How to Take a ‘Goal-First’ Approach by @impressiontalk

Searcher task accomplishment (STA) is the next big thing in search marketing. Or is it? Yes, it’s a new phrase. But it’s not a new concept. In fact, it’s been around for years. Essentially, STA is another way of saying ‘user experience architecture’, or UX. It’s about understanding what your user is trying to achieve […]