Google Lets Users Search Through Reviews of Business Listings by @MattGSouthern

Google Maps for iOS has been updated with two new features. One is the ability to display estimated wait times for restaurants. The second is a search feature which lets users filter reviews and look up specific keywords. When viewing a restaurant listing on Google Maps the average wait time will be displayed within the […]


How Search Engines Crawl & Index: Everything You Need to Know by @beanstalkim

Optimizing websites without first understanding how search engines function is akin to publishing your great novel without first learning how to write. Certainly a thousand monkeys at typewriters will eventually create something useful (at least this monkey likes to think he does from time to time), but it’s a lot easier if you know the […]


Pinterest Brings Shopping Ads to More Businesses by @MattGSouthern

Pinterest is expanding shopping ads to hundreds more businesses, a significant increase from the couple dozen retailers the ads were previously available to. It’s important for marketers to take note of this because, according to the company, 90% of Pinterest users make purchases on the platform. It also serves as a search and discovery platform, […]


Building Links Through Social Responsibility & Taking a Stand by @tonynwright

A number of years ago, I conducted a rather ambitious research project to find out how consumer preferences were affected by a brand’s social stance. While I certainly didn’t conclusively answer whether a brand should take a stand, I did come to one concrete conclusion: A brand that takes a social stand almost always sees […]