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Is Facebook’s New Direction Advertiser Friendly? by @martinibuster

Facebook recently announced a change to their news feed that distanced itself from news. The announcement inspired questioning about what kinds of content will Facebook show? That question may have just been answered. Facebook announced a music industry partnership, which may offer clues to a part of Facebook’s new strategy: entertainment content.  This makes sense […]

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8 Ways to Make Money As a Digital Nomad

If you’re anything like me, you’re a wanderlust. You seek greener pastures in far-off destinations. You live to travel. And your laptop and phone are your office. Thoughts of sugary-white-sanded beaches and shimmering turquoise waters beckon and call your name. Sure, it sounds alluring to become a digital nomad, doesn’t it? But, what does it […]

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Top 5 SEO Tasks to Focus on in 2018 by @SERanking

This is a sponsored post written by SE Ranking. The opinions expressed in this article are the sponsor’s own. With every new year comes predictions, trends, and forecasts. They are all valuable and interesting. However, one can only predict but Google has the power. So we’ve decided not to reflect on what might happen and focus on […]

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How People Search: Classifying & Understanding User Intent by @TaylorDanRW

Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! In Google’s earlier days, the search engine relied heavily on text data and backlinks in order to establish rankings through periodic refreshes (known as […]

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Google Offers Image Search Indexing Tips by @martinibuster

Google’s John Mueller recently offered a fascinating insight into the kinds of images that are and are’t properly indexed by Google Image search. Getting indexed by Google search can be important for publishers because of the traffic. Others feel that ranking high in Google search doesn’t add value. Mueller’s advice offers something for publishers of […]

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11 Supernatural Ways 'Stranger Things' Has Turned Marketing Upside Down

As a kid who grew up in the ’80s — sporting my Jams and Swatch watch as I navigated the neighborhood on my BMX Mongoose — I fell for Stranger Things</i>&nbsp;within the first few minutes of episode one. The phenomenon that is now Stranger Things</i>&nbsp;couldn&#39;t be better timed for us marketers. With season two now watched by […]

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7 Dreadful Marketing Mistakes to Avoid in 2018

The marketing landscape is more diverse than ever before, with marketing strategies spanning multiple channels. To stay relevant, you must conduct marketing audits from time to time. With so many tasks to execute, you might be walking a fine line and making a few (or several) blunders. At Betaout, we’ve learned that these mistakes can cost you […]