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Why Content Marketing Is a Fool-Proof SEO Strategy Today by @HoleksaWilliam

This is a sponsored post written by Internetum. The opinions expressed in this article are the sponsor’s own. The search engine optimization (SEO) market changes all the time. As search engines implement smarter algorithms, it’s not enough to produce low-quality content in the hope that it sways crawlers to your favor. In fact, SEO now requires human […]

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What Is a High-Quality Link? by @krisjonescom

Relevance or authority, which link strategy is the best? This question has been pondered by link builders for decades – and has become particularly important since Google introduced the Penguin algorithm. Backlinks serve as an important ranking factor for search engines. Google even named links as one of its top three ranking factors. As digital […]

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Google My Business Adds “Good for Watching Sports” Attribute by @MattGSouthern

Google My Business has introduced a new attribute that establishments can add to listings, allowing them to indicate whether they’re “good for watching sports.” Are you a business that’s a great place to watch sporting events at? If yes, now you can let your customers know by adding the ‘Good for watching sports’ attribute directly […]

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Bing Ads Integrates With LiveRamp to Improve Custom Audiences Targeting by @MattGSouthern

Bing Ads has integrated with LiveRamp, a provider of identity resolution services, to deliver “people-based search capabilities” in Bing Ads Custom Audiences. This integration will allow Bing Ads Custom Audiences to target or retarget search ads at the individual level. In plain English, what this means for search marketers is that they can distribute the […]

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Google Search Console Now Shows Data About Web Light Search Results by @MattGSouthern

Google Search Console has begun showing site owners how often Web Light search results are served to users. This data can be found in the “search appearance” report in Google Search Console, where users will now see a filter for Web Light results. We just updated Search Console’s new Performance report to include filters for […]