Holistic Search Strategy: 5 Ways to Prioritize Organic & Paid Search by @digital_future

We often speak about benefits of holistically looking at natural and paid search performance. After all, anyone outside of the search industry may not even become aware of the difference in natural and paid results in the seconds of completing a search and clicking through. To an average searcher, the SERP is a list of […]

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6 Email Metrics You Have to Track

If you track nothing else, be sure to track these numbers to find out how effective your email campaigns are. March 28, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now fromAmazon | Barnes & Noble […]

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Google Lets Businesses Post Offers to Organic Search Results by @MattGSouthern

Google has been spotted testing a new feature which allows Google My Business pages to publish offers directly to search results. This feature is built into Google Posts, which has been available to all businesses with a verified GMB profile since last summer. Google Posts lets businesses publish short messages, which appear in Maps and […]

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How to Measure Your Marketing Success by Focusing on the Invisible ROI

It’s time to stop prioritizing short-term metrics over a long-term success strategy. March 28, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur you’re told to understand your numbers. This is good advice, until you realize how many numbers there are to consider: financial numbers, sales conversations, how many […]

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Google Maps is Now Available in 39 More Languages by @MattGSouthern

Google has released a update to Maps which makes the service available in 39 more languages. It’s estimated that as many as 1.25 billion people worldwide speak the languages that have been added to Google Maps. The new languages include: Afrikaans Albanian Amharic Armenian Azerbaijani Bosnian Burmese Croatian Czech Danish Estonian Filipino Finnish Georgian Hebrew […]