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Google Search Update: Featured Snippets for Multi-Intent Queries by @MattGSouthern

Google is updating search results with a new type of featured snippet which is designed for queries that have multiple interpretations. Multifaceted featured snippets may appear for queries such as “ears popping on a plane,” where the individual may be searching for either causes or remedies. ”Sometimes the words we use to ask a question […]

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Google Mobile Speed Scorecard: Compare Your Speed Against Other Sites by @MattGSouthern

Google has introduced two new tools aimed at helping webmasters make their sites faster— the Speed Scorecard and Impact Calculator. Speed Scorecard Compare your mobile page speed against other companies with Google’s Speed Scorecard tool. It’s capable of analyzing the speed of thousands of sites from 12 different countries. Using the Speed Scorecard is as […]

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Google Confirms “Edge Cases” When Content Theft Can Cause Negative Effects by @martinibuster

A web publisher submitted a question centering on whether duplicate articles, presumably stolen content, can have a negative effect on a website. There is a lot of anecdotal evidence that stolen content can negatively affect a sites rankings. Google’s John Mueller confirmed in a webmaster hangout that there are “edge” cases that do in fact […]

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Google Assistant Updated With Routines and Location-based Reminders by @MattGSouthern

Google has announced plans to bring a series of updates to Google Assistant. These include two new core features, support for more languages, and deeper integrations with third-party devices. New Features In the coming weeks, Google Assistant will be updated with routines and location-based reminders. Routines are a customized series of events that are performed […]

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5 Advertising Strategies for Entrepreneurs Coping With Facebook's Revised News Feed

Facebook has been the advertising comfort zone for many businesses. It might be time to get out. February 23, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Facebook’s News Feed is very much a moving target these days. In early January, the company tweaked the News Feed to emphasize posts from […]

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YouTube Analytics Demographics Report to Contain Less Data by @MattGSouthern

YouTube content creators will soon notice that their YouTube Analytics demographics report contains less data. Changes are being made, the company says, to further protect the privacy of viewers. However, not all demographics data is being removed. Here is a summary of the upcoming changes: Creators can no longer filter demographics data by YouTube product. […]

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5 Marketing Strategies From Major Brands: What You Can Learn From Their Mistakes and Successes

You don’t need a big budget to learn from these big-budget brands. February 23, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Marketing is a spectator sport. We can all learn from each other by observing what brands do in the marketplace, even if we don’t have big budgets. Specifically, we’re finding […]