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Google Explains Why the New Search Console Has Missing Data by @MattGSouthern

A recently published Google help document explains why reports are missing in the new Search Console. There are two fairly straightforward reasons for the missing data. 1. It Hasn’t Been Migrated Yet The first and most likely reason why some reports are missing from the new search console is that Google simply hasn’t migrated them […]

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Don't Get Left Behind by the New Online Advertising Standards

Over the summer, the Interactive Advertising Bureau released its new standards for online and mobile advertisers. These new standards involve “sunsetting” a few practices — such as the giant, annoying ads that take over your screen and won’t let you click away — while also creating guidelines around new technologies such as AR, VR, 360-degree ads and […]

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Facebook’s Local Feed Update – Not Just for News Sites! by @martinibuster

Facebook’s new feed update has been reported as benefiting local news. But that’s not entirely true. It’s not just news sites that benefit. Any website, including a blog or local business will benefit. Facebook itself used a bakery and a real estate site as examples of sites that can rank higher now. Facebook’s announcement stated […]

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Facebook Announces Plan to Allow Content Creators to Beg for Donations by @martinibuster

Facebook announced an initiative called Gaming Creator Pilot Program that will help video game live-content creators accept donations from their large followings. In exchange, Facebook will control every aspect of the live streaming gaming community, from the software that powers it to how the community is monetized. Specifically, this is a program that allows video […]

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Why Links Are Important for SEO by @benjarriola

Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! In the early days of SEO, web ranking was heavily based on keyword usage within the page’s content. Without sophisticated search engine algorithms, keyword […]

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Taking Paid Search Global: How to Develop an Effective Strategy by @digital_future

With the start of the new year, thoughts turn to new opportunities. For many companies, especially with mature domestic campaigns, the biggest growth options involve tapping into traffic from foreign markets. While going global can be complex, it doesn’t have to be complicated. This is the first in a series of articles where I will […]