A Complete Guide to the Google Penguin Algorithm Update by @TaylorDanRW

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! In 2012, Google officially launched the “webspam algorithm update,” an algorithm specifically targeting link spam and manipulative link building practices. The webspam algorithm later became known (officially) as the Penguin algorithm update via a tweet […]


Google’s New “Donate” Button Could be a Boon for Nonprofits by @MattGSouthern

Google is now letting searchers donate to non-profit organizations directly from search results. A “Donate” button has been added to Knowledge Graph cards of US-based nonprofits. With a simple tap or click of the button, searchers can easily donate an amount of their choosing. To trigger this feature just search for the name of a […]


How the Google Venice Update Changed Local Search & SEO by @TaylorDanRW

Google published a post on the Inside Search Blog back in February 2012 citing 40 key changes they had made to their search algorithms during the last month. Among these 40 updates were projects codenamed Nesehorn (affected flight queries), rich snippets (were expanded worldwide), and another update that changed a major aspect of local search forever: […]