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7 Reasons Solo Bloggers Outperform Company Bloggers in Influence by @WebDevEtc

One of the biggest things business bloggers struggle with is gaining influence or establishing thought leadership in their field. According to the B2B Content Marketing Report, thought leadership was one of the top three content marketing goals, with 43 percent of respondents indicating that it was a priority. Not too long ago, someone on Inbound […]

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Google AdWords Introduces Ad Unit for In-Store Products by @MattGSouthern

Google has announced plans to introduce local display ads for highlighting in-store products and sales. Unlike other Google ads, which typically spotlight products and services that can be ordered online, local display ads promote goods that can be acquired at brick and mortar locations. Rather than driving online traffic, the goal of local display ads […]

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Google Search Will No Longer Use Domains to Indicate Country Service by @MattGSouthern

Google search across desktop, mobile web, mobile apps, and Maps will no longer use country code top level domains (ccTLDs) to indicate where a user is searching from. Historically, Google has indicated the country service being access through the use of domains such as Google.ca, Google.nz, Google.com.br, and so on. Going forward the country service […]

Google: We Won’t Tell You When the Mobile-First Index Has Fully Rolled Out by @MattGSouthern

Google’s Gary Illyes stated at SMX East that the company will not announce when the mobile-first index is done rolling out. In fact, it may never be fully rolled out, as Illyes says there will always be some anomalies. This information comes from those in attendance at SMX East who were tweeting highlights from the […]

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The Top Challenges SEO Professionals Face in Their Career [POLL] by @A_Ninofranco

Whether you’re a newbie in search engine optimization (SEO) or a veteran who has been in the field since its inception, there are a variety of hurdles you might encounter in your career. After all, facing challenges is inevitable regardless of industry or level of expertise. We wanted to find out what was the biggest challenge […]

Facebook’s ‘Explore’ Feed May Improve Pages’ Organic Reach on Desktop by @MattGSouthern

Facebook has rolled out a possible solution for improving the organic reach of posts published by pages on the desktop site. Over the past several years, Facebook has become notorious for stifling the organic reach of content published by pages. From prioritizing paid posts, to giving more weight to posts from friends and family, Facebook […]