Google to Automatically Display Local Reviews in Your Native Language by @MattGSouthern

Google made a small but notable change to the way it handles local reviews. Going forward, Google will automatically translate local reviews into your native language. So if you’re in a foreign country and looking for a place to eat, for example, the reviews you find will be in displayed in whichever language you have […]

Optimizing Your Homepage With These 3 Things in Mind Will Help It Attract More Visitors

There’s a reason the word “homepage” begins with “home.” For digital enterprises, a homepage should bring to customers’ minds many of the feelings that an actual home does: comfort, relaxation, a sense of warmth and security. Home is a place where you don’t have to think too much — you simply walk inside and everything you need […]

8 Tips for Dominating Online Sales

In the last decade, online shopping has grown from a convenience to a necessity. Before the internet, shopping involved a process of getting ready, driving through traffic and navigating through a crowded retail store that may or may not have the necessary item. The digital age has changed everything about shopping. Now, shoppers don’t even need […]

New Change In Google AdWords Impacts Businesses

A big recent change to Google AdWords will dramatically change the way you optimize your campaigns. Specifically, the change is impacting view-through conversions (VTC). This may seem like an overly technical thing that most Google advertisers may have never even heard of, but it is actually something useful for campaigns of all sizes. We all know […]

Bing Ads Editor Now Supports Review Extensions by @MattGSouthern

Bing Ads Editor has been updated with support for Review Extensions. In addition, Bing Ads Editor v11.10 also comes with better keyword import, and an improved ability to create audience associations for Remarketing in Paid Search campaigns. Review Extensions With the latest version of Bing Ads Editor advertisers can manage their Review Extensions in bulk. […]

Google Brings ‘Your Timeline’ to iOS: A Searchable History of Your Life by @MattGSouthern

Google is bringing ‘Your Timeline’ to Google Maps on iOS for the first time, a feature that was previously exclusive to Android. Your Timeline can be accessed from the main navigation menu on the left-hand side. The idea behind Your Timeline is to give users a searchable history of things they’ve done and places they’ve […]