Ask the Expert: Does Your Company Really Need to Focus on SEO?

Q: Is search engine optimization (SEO) important to your digital marketing strategy? A: Yes and no. Firstly, let’s break down SEO as I think businesses and marketers have a tendency to overcomplicate it, which results in an overwhelming feeling of “this isn’t for us” or “we don’t have the expertise/time for this.” Actually, SEO is […]

Will Google Search Give Further Weight to Cybersecurity in 2017 (…and Beyond)? by @danny_taywitter

One of SEO’s hottest topics recently has been the need to migrate from HTTP to HTTPS, especially for those websites which collect personal data or passwords. Websites serving content over the secure HTTPS protocol have been given a ranking boost since 2014. Google Chrome (which owns ~55% of the desktop browser market) is visibly branding websites as […]

Social Currency and Your Circle of Influence

In many cases, the difference between success and failure can come down to who you know. In the entrepreneurial business, we have a term I coined the “circle of influence.” The circle of influence is essentially everyone you interact with. It can even extend to everyone they interact with. In the circle of influence, everything […]

Ads for Google Products Featured in Top Position in 91% of Searches [STUDY] by @MattGSouthern

Revealing data from a Wall Street Journal study shows Google is advertising its own products at the top of search results 91% of the time. Allegedly, Google is bidding against other AdWords customers for the top paid position in search results — and winning. Data from the Wall Street Journal suggests Google is buying millions […]

6 Major Changes Coming to LinkedIn’s Redesigned Desktop Site by @DannyNMIGoodwin

LinkedIn has given its desktop site a much-needed redesign. The company said the new look LinkedIn was designed to emphasize conversations and content. Here’s what’s changing. 1. Navigation LinkedIn’s redesigned desktop site will feature a new navigation that focuses on these seven “core” areas: Home (your feed) My Network Jobs Messaging Notifications Me Search In […]