4 Tactics to Supercharge Your PPC Campaigns by @HollystarPR

The online advertising universe is constantly evolving. With innovations in digital advertising happening all the time, it can be challenging to maintain high performance and stay competitive without a constant pulse on the Google platform. There’s a ton of strategy, trial and error, and creativity required to drive successful PPC campaigns. Here are some next-level […]

How to Increase Profits Using uCRO by @davidvmc

Every savvy internet marketer is familiar with conversion rate optimization and will spend countless hours A/B testing to fine-tune the effectiveness of their website to turn visitors into customers. However, too much focus can be put on converting customers at the top of the funnel and not on the actions that lead customers to drop out […]

6 SEO Experiments That Will Blow Your Mind by @LarryKim

In SEO, there’s no shortage of theory and best practices. But experimentation is what keeps this great industry moving forward. All of today’s best practices came as a result of past experiments – both failures and successes. Everything we do in SEO is an opportunity to learn and improve. That’s why I love doing experiments. […]

Track Santa This Christmas Eve With Apps from Google and NORAD, or with Google Assistant by @MattGSouthern

Google and NORAD have the apps you need to track Santa this Christmas Eve. Google App – NORAD App It’s Christmas Eve, the night millions of children around the world have been patiently waiting for all year. Inevitably that patience is going to wear thin and the questions will start coming… “Where is Santa?” “Do […]

Google Display Network to Begin Serving Ads With No Targeting As of January 18 by @MattGSouthern

Google recently announced changes to how it will be targeting ads starting on January 18, 2017. From that date forward, all ad groups with no targeting method selected will be displayed throughout the entire Google Display Network (GDN). Yes, you read that correctly. Ads with no targeting method selected will just get served to anyone. […]

#AskTheAdSenseGuy: How AdSense Affects SEO and the Valuable Inventory Policy Update by @admanjaybee

Hello AdSense publishers and partners! In this article, I’ll cover a general SEO question, as well as provide some background on our “Valuable Inventory” policy update, which has generated a lot of questions through a number of channels.  In short, this policy update refers to the maximum number of ads a publisher can have on […]