A Complete Guide to JSON-LD by @@natalieannhoben

When it comes to structured data, there are several formatting options out there (Microdata, RDFa, etc). While all beneficial, some are definitely easier to implement than others. If you are searching for a structured markup that is effective but does not require a lot of time, you should set your sights on JSON-LD. And believe […]

Google Adds Recipe Suggestions to Mobile Search Results by @MattGSouthern

Google has a new mobile interface for recipe search results, as spotted today by Alex Chitu. After searching for a dish, there’s now a sizable list of tappable keywords that appear at the top of search results. The new keyword carousel can help you narrow down your search from “french toast” to “french toast casserole”, […]

Get Prepared for the Future of SEO

The current process of building backlinks to improve your SEO is outdated and it’s about to change. Enough with automated emails and random pitches to contribute content on external sites. While this can work, I’m going to share the secret sauce to differentiate your backlink strategy. Beware, this might be uncomfortable for many within the SEO […]

Google Assistant vs. Siri: Which is the Best Smartphone AI? [INFOGRAPHIC] by @MattGSouthern

With a record number of iPhone activations over the holiday season, coupled with Google Home being sold out everywhere, owners of new tech are no doubt getting acquainted with the personal assistants built into each device. Apple device owners rely on Siri — while Google Home, Google Pixel, and Allo users can call upon Google […]

8 Ways to Avoid Common Video Marketing Mistakes

Video marketing used to be an expensive and lengthy business, but with the advances in professional video production equipment, smartphone technology and the ease of use of platforms such YouTube, almost anyone can become a video marketer.  As a result, this has led to an astonishing 87 percent of online marketers currently using video content […]

HTTPS Required for Collecting Sensitive Information in Chrome as of January 2017 by @MattGSouthern

Google has cautioned site owners that, at the end of January 2017, Chrome will mark sites without HTTPS as non-secure if they collect sensitive information like passwords and credit cards. “Enabling HTTPS on your whole site is important, but if your site collects passwords, payment info, or any other personal information, it’s critical to use HTTPS.” […]