Tackling International SEO Challenges: An Interview with Aleyda Solis

Podcast: Download Subscribe: iTunes | Android | As an ever-changing field, SEO is always a challenge. However, when you throw in the international aspect, the difficulties increase. Trying to target audiences in multiple countries can have many challenges, including language differences and determining which countries will offer the best ROI. International SEO Challenges At Vegas […]

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3 Reasons Local Online Lead Generation Beats Offline Lead Generation Every Time

With the power of the Internet so readily available to every small business owner, it never ceases to amaze me how many companies insist upon using offline lead generation methods. They hand out fliers instead of sending out emails. They knock on doors instead of “knocking” on social media feeds. They write articles in local […]

Weekly Wrap-Up: October 21st, 2016 by @megcabrera

This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. Google is Splitting its Search Index, Prioritizing Mobile Over Desktop Google is splitting its index of search results into separate versions for mobile and desktop, a change which […]

A 360 Degree Approach to Content Marketing [WEBINAR] by @dantosz

Our 2016 annual State of the Digital Marketing study found that 66% of digital marketers believe content marketing is the most effective aspect of digital marketing. However, it is an area that many brands and marketers struggle to implement and track successfully. From developing share-worthy content to tracking the results, content marketing as a practice is ripe […]

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3 Compelling Reasons to Adopt Agile Marketing

Is “agile marketing” on your to-do list for the coming year? If not, it’s time to get up to speed: According to a 2016 survey by Workfront and MarketingProfs, 41 percent of marketers either already use or plan to use an agile approach over the next few years. Workfront defines agile marketing as “a tactical […]

How to Build an Online Community by @megcabrera

In the digital marketing world, more and more brands are now geared towards building a community. A community is a group of people engaging, sharing, and working toward a common goal. They are bound by similar interests, or thoughts. Brands like Disney and Red Bull have embraced this marketing initiative. Erica McGillivray, former senior community manager at […]

#SEJThinkTank Recap: What is New in Universal Search by @dantosz

On Wednesday, October 19th, Holly Miller, Professional Services Manager for Searchmetrics, joined Kelsey Jones, SEJ’s Executive Editor, and the rest of the SEJ Thinktank for a sponsored webinar about the new research and the future of universal search. For those who aren’t familiar with the term, Universal Search is the way Google includes different results from […]