10 Growth Hacking Strategies to Triple Your Sales

Don&#39;t create any interruptions in the funnel<\/li><\/ul>

3. Build a value-driven lead magnet.<\/b><\/h2>

How much value are you adding to the exchange? Did you know that most people won&#39;t buy a product or service on their first interaction? A very small percentage will buy right away. It often takes somewhere between 90 days and 18 months for the consumer to buy once they&#39;ve inquired about a product or service. Your goal? Be there when they&#39;re ready to transact.<\/p>

How do you do that? Offer them value first. Build a relationship. Don&#39;t ask before you give. Give before you ask. This will set you up as an authority. And if you help them in some small way, they&#39;ll remember that. What does a great lead magnet include? It could be a variety things. But, at the end of the day, you just need to ensure it&#39;s quickly digestible and the information is actionable.<\/p>

Make it easy to read and insightful. Don&#39;t just fill it with information. Fill it with information they can take action on. That&#39;s the difference between delivering information and giving them something insightful. If you don&#39;t have a lead magnet, make one. Either create a checklist, a cheat sheet, a PDF or something else that will deliver some value.<\/p>

Related: 7 Tips for Getting More Sales Meetings With Prospects<\/a><\/b><\/p>

4. Nurture subscribers with an email sequence.<\/b><\/h2>

One great way to growth hack is to connect with your subscribers. Sounds too fundamental, doesn&#39;t it? Well, Lermsider says that&#39;s one of the keys. If you can nurture your subscribers and develop a relationship over time, you can ultimately get them to buy something from you. But, if they don&#39;t connect with you on some level, then you can pretty much forget about it.<\/p>

Build an email sequence that keeps on giving. Make it weeks or months long. Send one every single day. Nurture that subscriber. Tell stories. Build a bond and strengthen that relationship over time. Don&#39;t try to just sell to the prospect. Be sure to teach them things that you know will help them.<\/p>

Talk to them like they&#39;re your friend. Use Dear and P.S. and acronyms like TTYL and so on. Be clear and concise in your communications but also be friendly. Think about it as if you&#39;re just talking to someone that you know really well. That&#39;s it. Don&#39;t play the short game. Think long-term and be strategic.<\/p>

5. Focus on conversions and optimization.<\/b><\/h2>

Do you have a converting offer? If not, then why? Without a converting offer, you can&#39;t possibly begin to scale or even optimize those conversions<\/a>. Now, building a converting offer does involve invoking a lot of marketing<\/a> principles into one. Your offer needs to be good, first and foremost. If it isn&#39;t, go back to the drawing board.<\/p>

If you know that you can spend a $ 1 and make $ 2, wouldn&#39;t you continue to scale out that spend to ensure that you made more money? Ask yourself, is your website optimized for conversion? You can use tools like Google Analytics for conversion tracking, or by building your entire funnel in software like ClickFunnels<\/a>.<\/p>

Learn and understand the meaning and the importance of terms like cost-per-click (CPC) and cost-per-acquisition (CPA) and so on. Dial these in by honing in your targeting and your understanding your customer better. If you&#39;re not converting with Facebook<\/a> ads or any other paid traffic means, go back to the irresistible offer. Address the pain points better and rework it.<\/p>

Related: 11 Ways to Boost Your Sales Performance<\/a><\/b><\/p>

6. Segment your lists based on actions.<\/b><\/h2>

How much segmenting are you doing in your business? Are you separating your messaging on your website, emails and ad campaigns based on their interaction with you? The better you are at segmenting, the better you can tailor your messaging to the particular person you&#39;re speaking to.<\/p>

This does volumes for your sales. It can be used to hack your way to extreme growth no matter what stage you&#39;re at. This can run several layers deep because there are so many potential metrics involved. And the bigger your business is and the more products or services you offer, the more complex this can get.<\/p>

7. Re-engage and re-market with pixels.<\/b><\/h2>

How much are you re-engaging and re-marketing to people who visit your website. Again, most customers won&#39;t buy on the first interaction. They need repetition. The more they see you, the more likely they&#39;ll be to buy from you. Lermsider suggests that re-targeting should be aggressive in the first seven to 14 days. After that it looks a bit like stalking.<\/p>

How can you setup a campaign that will re-engage and re-market to individuals based on prior visits to your website? You can easily use the Facebook pixel to do this. Or the Google pixel. It tracks the user&#39;s visits to your site and you can re-engage certain people who&#39;ve recently visited your website.<\/p>

Related: The 15 Characteristics of People Who Succeed at Sales<\/a><\/b><\/p>

8. Monetize your customers through life-time value.<\/b><\/h2>

Most entrepreneurs<\/a> are short-sited. They look at the current interaction of the sale and don&#39;t think about future interactions. But, Lermsider says that the world&#39;s greatest entrepreneurs understand their customer&#39;s life-time value (LTV). When you understand LTV, you can implement strategies to monetize your customers down the road.<\/p>

Take a careful look at your upsell process. Do you have a system in place for referrals? What about the process after a customer purchases from you? Do you have a system in place for communicating with them? Remember, people are more likely to spend larger sums of money<\/a> with you once they&#39;ve spent a little bit.<\/p>

9. Improve your website&#39;s speed.<\/b><\/h2>

Did you know that most people will abandon a website if it takes longer than three seconds to load? Keep in mind that speed is everything. There&#39;s a reason why Google and Facebook are so fixated on speed. After all, they have introduced the Accelerate Mobile Pages (AMP) and Facebook Instant articles, respectively speaking.<\/p>

Most of the world still operates on slower mobile broadband speeds. And, even for the parts of the world that are faster, the speed of your website and the underlying user experience are crucial determining factors in your ability to sell. No one wants to wait around for a site to load or be stuck trying to navigate a poorly designed website. No one.<\/p>

Most sites lose half their visitors before the page loads, according to Google. Why not test your site with Google&#39;s new mobile speed tool<\/a>. You can also use a more in-depth tool from Google called Page Insights<\/a>. Both tools will analyze your site and produce a series of recommendations for fixes that you can enact right away to improve the speed.<\/p>

10. Carefully evaluate your analytics.<\/b><\/h2>

Take a careful look at your analytics. Who are the customers and where are they coming from? Lersmider says that the better you know this information, the easier you can make decisions to help boost your growth. How long are these people sticking around on your site and what pages are they visiting?<\/p>

Use this knowledge the glean information on where the funnel breaks. Use it to improve the user experience and effectively scale your growth by seeing what&#39;s working not working and putting in the efforts to fix it. Use tools like truconversion.com<\/a> or hotjar.com<\/a> for heat maps and user-session monitoring. This can offer potentially invaluable information that you can then use to take things to the next level.<\/p>

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