Google’s “Don’t Be Evil” No Longer Prefaces Code of Conduct by @martinibuster

“Don’t be evil” has been a part of Google’s Code of Conduct since 2000. However, that phrase, “Don’t be evil” has been removed from the top of Google’s Code of Conduct. The encouragement to not be evil is not gone. It’s simply not the major focus of Google’s Code of Conduct anymore. The phrase “Don’t […]

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Google’s Hilltop Algorithm – A Foundation for Modern SEO by @martinibuster

The Hilltop Algorithm is an important search engine algorithm that was adopted by Google in 2003. The Hilltop Algorithm influenced how SEO was practiced in 2004 and the influence continues today. As a web professional, it’s important to understand how the Hilltop Algorithm influenced SEO in order to build a strong foundation for understanding SEO […]

How to Set up Google Analytics Goals & 7 Tips to Get Ahead by @joshuacmccoy

Determining objectives for a website is essential in justifying the need for a website in the first place. Creating goals for these objectives in your analytics platform are likewise important for understanding the success of your marketing and advertising efforts toward meeting the overall site objectives. Goal Determination Setting up goals in your analytics platform […]

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The Ultimate Guide to Yandex SEO by @TaylorDanRW

While Google has a strong presence in Russia, it’s vital that your SEO strategy takes Yandex into account. Yandex is the leading search engine in Russia (by blended market share), and due to recent legal changes (Google got slapped in Russian courts), they’ve also closed the gap on mobile. More than just a search engine, […]