Why Content Is Important for SEO by @JuliaEMcCoy

Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! Content and SEO. At their best, they form a bond that can catapult any website to the top of search engine rankings. But that’s […]

Steal These 4 Clickbait Tricks for Shockingly Great Long-Form Content by @fifteendesign

[unable to retrieve full-text content] You won’t believe what long-form content writers can learn from clickbait’s shady, but potent, language techniques. The post Steal These 4 Clickbait Tricks for Shockingly Great Long-Form Content by @fifteendesign appeared first on Search Engine Journal. Search Engine Journal

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Ready or Not, It's Time to Embrace AI

Market leaders such as Amazon, eBay and Netflix are using artificial intelligence (AI) to take their customer experience to a whole new level. Meanwhile, many small-business owners still believe their web sites’ live chat will be enough to serve potential buyers. They’re missing the mark. AI has changed online commerce by enabling brands to make sense of […]

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Instagram is Showing Users When a Screenshot of Their Story is Taken by @MattGSouthern

Instagram is now letting users know when someone has taken a screenshot or screen recording of their story. Snapchat treats screenshots the same way, and the fact that Instagram didn’t was appealing to some users. chose insta stories over snapchat stories cos of the screenshot thing but…. whats this instagram pic.twitter.com/tOi2rP7cWb — 경자🐧❤️ (@dyomongi) February […]

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Automate the Grunt Work with a Google AdWords Script

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound One of the first giant leaps you’ll ever take in your business comes when you delegate or even outsource the low-dollar repetitive stuff you’ve […]

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Google is Testing Instagram-like Stories in Search Results by @MattGSouthern

Google is testing its own version of the stories feature popularized by apps like Instagram and Snapchat. Called AMP stories, this new format will allow publishers to post tap-through pieces that can be linked to from anywhere else on the web. That’s where AMP stories sets itself apart. Unlike Instagram and Snapchat, where stories must […]