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How to Do Keyword Research for SEO: Everything You Need to Know by @martinibuster

Search engines have been minimizing the importance of keyword relevance signals for ranking for many years. It’s a fact that keywords are no longer necessary or mandatory to be present in the title tag or in heading tags (H1, H2, H3) in order to rank in the top five of the search engine results pages. Even using the exact keyword phrases […]

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Research Says This Type of Video Closes More B2B Sales

Here’s how getting creative with your approach to case studies can cut out the high-pressure sell. July 19, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Recently, business-to-business (B2B) buyers have begun to resemble consumers when it comes to watching videos. There are still two important ways, however, that B2B buyers […]

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4 New Insights Into Google’s Algorithm by @martinibuster

In testimony to the United States House Judiciary Committee, Google’s representative revealed four facts about how Google’s algorithm worked. She discussed topics ranging from one related to RankBrain to how often Google tests its algorithms. 1. Insight into the 15% RankBrain Queries RankBrain was originally created to understand the 15% of the queries that Google […]

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AMP Stories Updated With Advertising Capabilities by @MattGSouthern

AMP stories have been upgraded to version 1.0, which includes new features such as monetization capabilities. Introduced this past February, AMP stories are Instagram-like stories created with Accelerated Mobile Pages technology. Unlike stories that appear on social networks like Instagram and Snapchat, AMP stories exist on a publisher’s website. That means they can be surfaced […]

The 10 Most Popular Emoji in Web Addresses

July 17, 2018 1 min read Opinions expressed by Entrepreneur contributors are their own. Does your domain name look a little bland? If so, it might be time to add an emoji. Emoji are now offered on .cf, .m, .ga., .GQ, .ml, .to and .ws URLs. Universally understandable, companies including Budweiser and Phoenix Rising Football […]

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Google Shows Which Search Queries are Used to Find a Google My Business Listing by @MattGSouthern

An update to Google My Business will now show which search queries are used to find a business listing. This data appears in the Insights tab, which tracks the most common terms and search trends for a particular business. Interested in how customers find your business? Now you can view what queries customers are using […]

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5 Ways to Move Your SEO Programs to Target the Top of the Buying Funnel by @tonynwright

For years, SEO professionals have been tackling the bottom of the sales funnel. We’ll give lip service to branding and content marketing targeted at consumers higher in the funnel – those just starting the buyer’s journey. But it’s much easier to target those closest to a purchase. SEOs have traditionally emphasized last-click attribution. We’ve ignored […]