Filter Google Maps Results by Wheelchair Accessible Routes by @MattGSouthern

Google Maps is becoming more wheelchair accessible with an update that will help users find the most wheelchair-friendly routes. When looking up directions in transit navigation mode, users will have the option to filter results to display routes that are wheelchair accessible. To access wheelchair accessible routes in Google Maps follow these steps: Search for […]


Google’s Object Recognition Tool, Google Lens, Now Available on iOS by @MattGSouthern

Google Lens, a tool that utilizes smartphone cameras to recognize objects, is now available to iOS users. The rollout began this week and will continue over the next several weeks. Lens is not a standalone app— rather, it’s a tool built into Google Photos which allows users to take photos of an object to learn […]


Will Meta Descriptions Soon Go Extinct? by @searchmastergen

Meta descriptions, as most marketers know, are HTML attributes that explain a webpage’s content with a relatively short summary. Until December 2017, that “short” summary was recommended to be only 160-ish characters before Google would truncate it on the search engine results page (SERP). That, or Google would automatically generate its own “ideal” description in […]


Understanding the Consumer Sales Cycle

The “Attention, Interest, Desire, and Action” funnel could be key to your marketing success. Find out how it works. March 14, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now fromAmazon | Barnes & Noble | […]


Google Removes 100 Bad Ads Per Second by @MattGSouthern

Google has released its annual ‘bad ads’ statistics, and every year the company gets faster and more efficient at removing ads that violate its policies. Over 3.2 billion bad ads were removed in 2017, which is an average of 100 bad ads removed every second. This number represents a majority of ads that violated Google’s […]